Graphic design is a constantly evolving and advancing field that utilizes new technologies and technigues every day. But despite the always-changing landscape of what can be done in and with graphic design elements the same basic rules and techniques hold true no matter what. One of these involves how to imply movement in an otherwise motionless graphical art-form.
The best way to imply dynamic motion in a design is to adhere to the basic rules of design regarding the effect you’re simulating. Use diagonal composition to imply speed and urgency to the image. This creates an illusion of movement toward one direction, whereas the same image composed in a standard flat, rectangular pattern may not. Repetition within patterns can also help show movement. Multiple instances of the same design arranged next to each other cause the audience to see them as moving across the image together.
The choice of shapes utilized in the design can also help imply movement. Just like with the composition, a square or rectangle will often convey static imagery in a boring, flat way. Use triangular shapes and sharp, pointed angles instead to convey a sense of moving. In this same way, when working with animal or human figures in design, by depicting them in uncomfortable angled positions the brain is tricked into perceiving them as in the process of a movement rather than still life.The information doesnâ€™t stop now. Keep looking: 100 ideas that changed graphic design